Con la premiación de Film, Film Craft, Titanium & Integrated y Branded Content & Entertainment, llegó a su fin la 59º edición del Festival Internacional de Creatividad Cannes Lions. Brasil, con 79 leones, fue el país de la región más premiado. Atrás quedó Argentina con 32. La lista completa.
La lista completa de ganadores latinoamericanos:
FILM
GRAND PRIX: -Back to the start, de Creative Artists Agency para Chipotle, USA
Savoury Foods
FINALISTA: -Ping pong, de Borghierh/Lowe para Unilever Knorr quick Brasil
Alcoholic Drinks
BRONCE: -Ballerina, de Del Campo Nazca Saatchi & Saatchi para Abinbev Andes beer Argentina
FINALISTA: -With/without, de Del Campo Nazca Saatchi & Saatchi para Abinbev Norte beer Argentina
FINALISTA: -Equalism, de Y&R Buenos Aires para Cerveceria y malteria quilmes Quilmes Argentina
FINALISTA: -Rock giant, de Neogama/BBH para Diageo brazil Johnnie walker Brasil
Non-Alcoholic Drinks
PLATA: -Security cams, de Wunderman Buenos Aires para Coca-cola Argentina
FINALISTA: -Ice-skating, de BBDO Argentina para Pepsico argentina H2oh! Argentina
FINALISTA: -Couple, de Talent para Sara lee Pilão coffee Brasil
FINALISTA: -Partner, de Talent para Sara lee Pilão coffee Brasil
FINALISTA: -Catoast, de Ogilvy Brasil para Globalbev Flying horse Brasil
Home Appliances & Furnishings
ORO: -Dads in briefs, Friends, No signal, de Del Campo Nazca Saatchi & Saatchi para Bgh Air conditioners Argentina
Cosmetics & Beauty
FINALISTA: -2012, de Ponce para Unilever Axe body spray Argentina
Pharmacy
FINALISTA: -Ungrateful, de Y&R Buenos Aires para Kopelco Tulipan Argentina
Cars
BRONCE: -Letter, de Badillo Nazca Saatchi & Saatchi para Toyota corolla Puerto Rico
Other Vehicles, Auto Products & Services
FINALISTA: -Cylinder, de JWT Caracas para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela
FINALISTA: -Column, de JWT Caracas para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela
FINALISTA: -Tree, de JWT Caracas para Ford motor venezuela Rear view camera ford explorer 2012 Venezuela
FINALISTA: -Widescreen maker, de lew'lara bwa são paulo para Nissan do brasil Nissan frontier Brasil
FINALISTA: -Lost in translation 1, de AlmapBBDO para Volkswagen do brasil Original parts Brasil
FINALISTA: -Lost in translation 2, de AlmapBBDO para Volkswagen do brasil Original parts Brasil
FINALISTA: -Lost in translation 3, de AlmapBBDO para Volkswagen do brasil Original parts Brasil
Entertainment & Leisure
BRONCE: -Yes/no, de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Playstation Sony Argentina
FINALISTA: -Good morning, good afternoon, good night , de F/Nazca Saatchi & Saatchi para Associação cultural videobrasil/sesc 17° festival internacional de arte contemporânea Brasil
Publications & Media
BRONCE: -Is the new, de DDB Brasil para Follow magazine Follow magazine Brasil
FINALISTA: -Kick, de Mccann Colombia para Editorial televisa Tv & novelas awards Colombia
FINALISTA: -Vocal chords, de Loducca para Mtv Brasil
Business Equipment & Services
PLATA: -Grandmother, de Draftfcb Buenos Aires para Zonajobs Job searcherArgentina
PLATA: -From love to bingo, de AlmapBBDO para Getty images Brasil
Commercial Public Services
FINALISTA: -Look-alikes, de Y&R Buenos Aires para Directv Directv Argentina
Corporate Image
BRONCE: -The day the stadium spoke, de BBDO Argentina para Nike football Argentina
Broadcast Idents & Sponsorships
BRONCE: -Play miguel, Play Ramirez, Play Fabricio, de Loducca para Mtv brasil Brasil
Public Health & Safety
BRONCE: -Abc, de Ogilvy Brasil para Abramet National association of traffic medicine Brasil
BRONCE: -Chef, de DDB Argentina para Volkswagen de argentina Drive carefully Argentina
FINALISTA: -Archery, de DDB Argentina para Volkswagen de argentina Drive carefully Argentina
Short Format Internet Film
BRONCE: -Before & after, de F/Nazca Saatchi & Saatchi para Nike Football Brasil
FINALISTA: -Some time together , de Wieden + Kennedy para Nike Nike lunarglide 3+ shield Brasil
Branded Content Internet Film
FINALISTA: -Evidence 1, de Ponce para Unilever Axe shower gel Argentina
Other Screens
FINALISTA: -The counter demoralization, de Y&R Buenos Aires para Editorial dossier Lapiz de platino Argentina
TITANIUM AND INTEGRATED
GRAND PRIX: -Nike+Fuel band, de R/GA para Nike
TITANIUM LION: -Rivers of light, de Lowe-SSP3 Bogotá para Ministry Of Defense Colombia
FINALISTA: -The most popular song, de JWT San Juan para Banco Popular de Puerto Rico
FINALISTA: -Yasuni itt, de Maruri Grey Guayaquil para Government Cima Ecuador
FILM CRAFT
Direction
FINALISTA: -Siesta, de Wieden + Kennedy / Hungry Man para Comedy Central Tv Network Brasil
FINALISTA: -Equalism, de Young & Rubicam Brands / Argentinacine para Cervecería y Maltería Quilmes Argentina
Editing
FINALISTA: -From love to bingo, de AlmapBBDO / ParanoidBR para Getty Images Brasil
BRONCE: -Addiction, de F/Nazca Saatchi & Saatchi / Delibistrot Filmes para Nike Running Brasil
Script
FINALISTA: -The counter demoralization, de Y&R Buenos Aires / Fight Films para Editorial Dossier Argentina
FINALISTA: -Equalism, de Young & Rubicam Brands / Argentinacine para Cervecería y Maltería Quilmes Argentina
Best Use of Music
BRONCE: -Play Ramírez, de Loducca / ParanoidBR para MTV Brasil
BRONCE: -Is the new, de DDB Brasil / AD Studio para Follow Magazine Brasil
Animation
BRONCE: -Deaths, de JWT / ParanoidBR para 91 Rock Brasil
BRANDED CONTENT
GRAND PRIX: -Cultivate campaign, de Creative Artists Agency para Chipotle, USA
Best non-fiction program, series or film where a client has successfully created a reality, documentary or light entertainment show around a product(s) or brand(s)
FINALISTA: -From perú for perú, de Y&R Lima para Prom Perú
Best brand or product integration into an existing TV show or series
Bronce: The TV Star that Saved Millions of Dogs, de Havas Sports & Entertainment, Argentina
Best use or integration of experiential events
FINALISTA: -Karaoke breathalizer, de Ogilvy Brasil para Bar Aurora & Boteco Ferraz Chain of bars Brasil
FINALISTA: -Back to garbarino, de Leo Burnett Argentina para Garbarino Argentina
Best use or integration of music
ORO: -The most popular song, de JWT San Juan para Banco Popular Puerto Rico
PLATA: -The code, de DDB COLOMBIA Bogotá para Military Forces of Colombia Hostage Awareness Colombia
Best use or integration of offline media such as print, outdoor etc
BRONCE: -Recipe receipt, de Ogilvy Brasil para Unilever Hellmann's Brasil
Best use or integration of digital media
ORO: -Corrida sp-rio, de Livead para Nike Running Brasil
PROMO & ACTIVATION LIONS
Best Use of Experiential Marketing in a Promotional Campaign
PLATA: -Curiosism , de F/Nazca Saatchi & Saatchi para Pinacoteca do estado de são paulo New exhibition of the collection Brasil
PLATA: -Real fruit boxes , de Age Isobar São Paulo para Camp nectar Juice Brasil
Best Use of Guerilla Marketing in a Promotional Campaign
PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian Demobilization Program Colombia
FINALISTA: -Green picks , de Loducca para MTV Brasil
FINALISTA: -Mom calling cards , de Ogilvy & Mather Buenos Aires para Ammar Argentina
FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted Talks Argentina
FINALISTA: -The finish line men , de DM9SUL Porto Alegre para Olympikus Runnins Brasil
FINALISTA: -Rescue-drive , de Monumenta Brasília para Orca Chevrolet cobalt Brasil
FINALISTA: -Karaoke breathalyzer , de Ogilvy Brasil para Bar Aurora & Boteco Ferraz Brasil
Best Use of Ambient in a Promotional Campaign
ORO: -Sprite shower , de Ogilvy Brasil São Paulo para The Coca-Cola Company Sprite Brasil
FINALISTA: -Control toys , de Publicis Brasil para SBT Broadcast Television Super Nanny Tv Reality Show Brasil
Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail
FINALISTA: -90 minute card , de Maruri Grey para Club Emelec 90 Minutes Card Ecuador
FINALISTA: -Double ball, de Ogilvy & Mather Colombia para Coca-Cola Colombia Powerade ion4 Colombia
Best Temporary In-Store Displays in a Promotional Campaign
BRONCE: -Fashion like , de DDB Brasil para C&A Brasil
FINALISTA: -Glam shelf , de Ogilvy & Mather Argentina para Unilever Suave shampoo Argentina
Best Sponsorship or Partnership Campaigns
BRONCE: -Motorola urban art, de Human (B-Side) Buenos Aires para Motorola Argentina
FINALISTA: -Eco sport runner x, de JWT Buenos Aires para Ford Ecosport Argentina
Best Use of Other Digital Media in a Promotional Campaign
FINALISTA: -Virtual dinner table , de Circus Lima San fernando San Fernando Poultry Perú
Food and Non-Alcholic Drinks
ORO: -Recipe receipt , de Ogilvy Brasil para Unilever Hellmann’s mayonnaise Brasil
BRONCE: -Real fruit boxes , de Age Isobar para Camp nectar Juice Brasil
BRONCE: -Sprite shower, de Ogilvy Brasil para The Coca-Cola Company Sprite Brasil
Retail (Incl. Restaurants)
FINALISTA: -Fashion like , de DDB Brasil para C&A Brasil
FINALISTA: -Look block , de DDB Brasil para C&A Brasil
FINALISTA: -Magazineyou , de Ogilvy Brasil para Magazine luiza Magazine Brasil
Entertainment & Leisure
FINALISTA: -Curiosism exhibition , de F/Nazca Saatchi & Saatchi para Pinacoteca do Estado De São Paulo New exhibition of the collection Brasil
Publications & Media
BRONCE: -The book that can´t wait , de Draftfcb Buenos Aires para Eterna cadencia Argentina
FINALISTA: -Guitar pee , de AlmapBBDO para Billboard magazine Brasil
FINALISTA: -Download concert , de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia
FINALISTA: -Mix against aids , de Quê Comunicação Rio de Janeiro para Radio Mix Fm Radio Station Brasil
Corporate Image & Information
FINALISTA: -The world's most downloaded man , de Filadelfia Comunicação Belo Horizonte para Camera Clara Photography Studio Photography Studio Brasil
FINALISTA: -Cheer o meter, de Ogilvy & Mather Buenos Aires Coca-Cola Argentina
FINALISTA: -The finish line men, de DM9SUL Porto Alegre para Olympikus Runnins Brasil
FINALISTA: -Baby look , de Fischer & Friends para Marisa Brasil
Commercial Public Services Incl. Healthcare & Medical
BRONCE: -+ Arte , de DDB Brasil para Brasilian academy of art Institutional Brasil
Charities
FINALISTA: -Amazon project, de Loducca para Waves for water para Brasil
Public Health & Safety, Pubic Awareness Messages
PLATA: -Rivers of light , de Lowe-SSP3 Bogotá para Ministry of Defense Humanitarian demobilization program Colombia
FINALISTA: -Waiting ticket , de Y&R para Santa Casa de Misericórdia de são paulo Organ donation Brasil
FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Buenos Aires para Ted talks Argentina
DIRECT
GRAND PRIX: -Small business get’s an official day, de Crispin Porter + Bogusky para American Express
Flat mailing
FINALISTA: -Shampoo Paper Invitation, de JWT Brasil para Unilever Seda Shampoo Brasil
Dimensional mailing
BRONCE: -Latinstock's Books, de DDB Brasil para Latinstock Image Bank Brasil
FINALISTA: -Virou.gr, de F/Nazca Saatchi & Saatchi para Carrefour Retail Brasil
FINALISTA: -How To Make A Sound, de DDB Brasil para Zeed Sound Production Brasil
Direct response digital: Mobile marketing
FINALISTA: -Happiness Refill, de Ogilvy Brasil para The Coca-Cola Company Brasil
FINALISTA: -Kid Rescue, de Y&R Colombia para Fundación Telefónica Colombia
FINALISTA: -Hijack, de 4 am Saatchi & Saatchi Guatemala para Alias Meat Pack Guatemala
Direct response digital: Websites, microsites & banners
FINALISTA: -#wesleynoverdao, de Wieden + Kennedy para mop Brasil football Brasil
Socila media & Viral marketing
PLATA: -Smart twitter spot, de BBDO Argentina Buenos Aires para Mercedes-Benz Argentina Smart Argentina
BRONCE: -Look block, de DDB Brasil São Paulo para C&A Brasil
Ambient media (large scale)
FINALISTA: -Double Ball, de Ogilvy & Mather Colombia Bogotá para Coca-Cola Colombia Powerade Ion4 Colombia
FINALISTA: -3D Live Theatre, de Draftfcb Buenos Aires para New San JVC 3D Camcorder Argentina
Ambient media & Print collateral, non-mail (small scale)
PLATA: -Recipe receipt, de Ogilvy Brasil São Paulo para Unilever Hellmann’s Mayonnaise Brasil
BRONCE: -Real fruit boxes, de Age Isobar São Paulo para Camp Nectar Juice Brasil
BRONCE: -Fashion Like, de DDB Brasil São Paulo para C&A C&A Brasil
FINALISTA: -Waiting Ticket, de Y&R São Paulo para Santa Casa de Misericórdia de São Paulo Organ Donation Brasil
FINALISTA: -The world´s fastest purchase, de Circus Buenos Aires para Puma México Puma Faas Argentina
FINALISTA: -Mom calling cards, de Ogilvy & Mather Argentina Buenos Aires para Ammar Argentina
Direct response broadcast: TV, Radio & Infomercials
ORO: -Half of HBO for free, de Ogilvy Guatemala para Claro TV HBO Premium Package Guatemala
FINALISTA: -Moment of silence, de Maruri Grey Guayaquil para Asociación ecuatoriana de radiodifusión campaign don't drink and drive Ecuador
Acquisitions
FINALISTA: -Back to garbarino, de Leo Burnett Argentina Buenos Aires para Garbarino Argentina
Product launches
FINALISTA: -Tang shaker, de Ogilvy & Mather Argentina Buenos Aires para Tang drink Argentina
Cars & automotive services
FINALISTA: -Rearview camera race, de Ogilvy & Mather Colombia Bogotá para Kia Motors Colombia Rearview Camera Colombia
Commercial public services, incl. healthcare & medical
BRONCE: -Leaving the light off, de JWT Lima para Enersur GDF Suez Electric Company Perú
FINALISTA :-+ Art , de DDB Brasil São Paulo para Abra - BrasilianAcademy of Art Brasilian Academy of Art Brasil
Travel, entertainment & leisure
FINALISTA: -Scrabble Tales, de Ogilvy Guatemala para la juguetería Scrabble Game Guatemala
Retail & e-commerce, including restaurants
FINALISTA: -Magazineyou, de Ogilvy Brasil São Paulo para Magazine Luiza Magazine Brasil
Publications& media
FINALISTA: -The book that can´t wait, de Draftfcb Buenos Aires para Eterna Cadencia Argentina
Business products & services
FINALISTA: -Delivered by Liberty, de JWT Costa Rica San José para Liberty Express Courier Costa Rica
FINALISTA: -Latinstock's books, de DDB Brasil São Paulo para Latinstock Image Bank Brasil
Corporate image & information
FINALISTA: -El ojo beer, de Santa Clara São Paulo para Festival el Ojo de Iberoamérica Festival el Ojo de Iberoamérica Brasil
FINALISTA: -Cheer o meter, de Ogilvy & Mather Argentina Buenos Aires para Coca-Cola Argentina
Public health & safety, public awareness messages
FINALISTA: -Kid rescue, de Y&R Colombia Bogotá para Fundación Telefónica Telefónica/ Fundación Telefónica Colombia
Best integrated campaign led by direct marketing
FINALISTA: -A bullet follows you, de Badillo Nazca Saatchi & Saatchi San Juan para United Way of Puerto Rico Crime Prevention Puerto Rico
PR LIONS
GRAN PRIX: -The most popular song , de JWT SAN JUAN para Banco popular de puerto Rico Bank PUERTO RICO
Media, Arts and Entertainment
ORO: -The book that can't wait , de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA
Travel, Tourism & Leisure
BRONCE: -From Perú for Perú, de Y&R Lima para From perú Country branding PERU
Financial Services, incl. Investor Relations and Corporate Finance
ORO: -The most popular song, de JWT SAN JUAN para Banco popular de puerto rico Bank PUERTO RICO
Charity and Not for Profit
PLATA: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA
BRONCE: -Alzheimer experience, de MARURI GREY Guayaquil para Alzheimer foundation Alzheimer foundation ECUADOR
FINALISTA: -Scarecrooks , de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA
Public Affairs
BRONCE: -0 views, de LOWE GINKGO Montevideo para Amnesty international Amnesty international URUGUAY
Public Sector
PLATA: -Rivers of light, de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization programme COLOMBIA
FINALISTA: -Epidemic of violence against children, de McCANN ERICKSON COSTA RICA San Jose para Children's national hospital Public awareness COSTA RICA
Internal Communications
FINALISTA: -Drink timesheet, de JWT BRAZIL São Paulo para Jwt Timesheet BRAZIL
Best Use of Live Events and/or Stunts
FINALISTA: -Scarecrooks, de OGILVY GUATEMALA para Youngsters against violence organization Campaign against robbery GUATEMALA
Celebrity Endorsement
FINALISTA: -Donate your fame , de OGILVY BRASIL São Paulo para Graacc Non-profit institution BRAZIL
Best Launch or Re-launch
ORO: -The book that can't wait, de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia ARGENTINA
FINALISTA: -The citizen's comic book, de PUBLICIDAD COMERCIAL LOWE EL SALVADOR para El faro digital newspaper Www.elfaro.net EL SALVADOR
FINALISTA: -Rock in rio’s comeback, de ARTPLAN Rio de Janeiro para Rock in rio Music festival BRAZIL
Best Integrated Campaign Led by PR
BRONCE: -Remángate, de PROXIMITY COLOMBIA Bogota para Arcangeles foundation Landmine awareness COLOMBIA
Best International PR Campaign
ORO: -Yasuni itt, de MARURI GREY Guayaquil para Ecuador government Cima ECUADOR
MEDIA LIONS
Best Use of Screens
PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay
BRONCE: -Half of hbo for free , de OGILVY GUATEMALA para Claro tv Hbo premium package Guatemala
Best Use of Audio
FINALISTA: -Radio ad 12.000 feet , de SANCHO BBDO Bogotá para Pepsi Mountaindew Colombia
FINALISTA: -On hold jam session , de ALMAPBBDO São Paulo para Billboard brasil Billboard magazine Brasil
Best Use of Print
ORO: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru
BRONCE: -Smelling like coffee , de OMNICOMMEDIAGROUP CHILE Santiago para Mcdonald´s Coffee Chile
BRONCE: -Airbag , de LODUCCA São Paulo para Peugeot Peugeot 408 Brasil
FINALISTA: -Origami news , de UNIVERSAL MCCANN COLOMBIA Bogota para Lan colombia Airline Colombia
Best Use of Outdoor
FINALISTA: -Cooling bowl of frozen yogurt , de STAFF BRASIL Rio de Janeiro para Yogoberry Frozen yoghurt Brasil
Best Use of Ambient Media: Small Scale
BRONCE: -Qr thanks , de Y&R SÃO PAULO para Santa casa hospital Blood donation Brasil
FINALISTA: -Hunger delivery , de ONIRIA/TBWA Asuncion para Fundación banco de alimentos Food collection Paraguay
FINALISTA: -Control toys , de PUBLICIS BRASIL São Paulo para Sbt broadcast television Super nanny tv reality show Brasil
Best Use of Ambient Media: Large Scale
FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil
FINALISTA: -Straightening copacabana´s waves , de ARTPLAN Rio de Janeiro para Niely Niely gold hair straightener Brasil
Best Use of Branded Content & Sponsorship
PLATA: -Fueling buzz , de JWT SAN JUAN para Pepsico Gatorade Puerto rico
BRONCE: -Fashion for less , de PAGÉS BBDO Santo Domingo para La sirena Fashion department Dominican republic
FINALISTA: -Blurry scripts 2.0 , de PHD COLOMBIA Bogota para Hewlett packard Hp supplies Colombia
FINALISTA: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
Best Localised Campaign
PLATA: -The tv star that saved millions of dogs , de HAVAS SPORTS & ENTERTAINMENT Buenos Aires para Mars Pedigree Argentina
FINALISTA: -Subtitle man , de OGILVY PERU Lima para English excellence English excellence Peru
FINALISTA: -T-shirt , de YELLOW Lima para Ambev Brahma Peru
Best Consumer Engagement
BRONCE: -The little guy inside the atm machine , de VOLVER D6 SAC LIMA para Bbva continental foundation Reading is to be ahead program Perú
BRONCE: -Tedx hairdressers , de OGILVY & MATHER ARGENTINA Buenos Aires para Ted Ted talks Argentina
BRONCE: -Fashion like , de DDB BRASIL São Paulo para C&A Brasil
FINALISTA: -Sprite shower , de OGILVY BRASIL São Paulo para The coca-cola company Sprite Brasil
FINALISTA: -Happiness refill , de OGILVY BRASIL São Paulo para The coca-cola company Coca-cola Brasil
FINALISTA: -Printed twitcam , de PHD COLOMBIA Bogota para Hewlett packard Hp e-print Colombia
FINALISTA: -Look block , de DDB BRASIL São Paulo para C&a C&a Brasil
Best Use of Digital Media
FINALISTA: -The original click , de ALMAPBBDO São Paulo para Volkswagen do brasil Original parts Brasil
Best Use of Social Media Marketing
FINALISTA: -Robot cat , de F/NAZCA SAATCHI & SAATCHI São Paulo para Pinacoteca do estado de são paulo Institutional Brasil
FINALISTA: -Papertweetos , de OGILVY & MATHER ARGENTINA Buenos Aires para Coca-cola Coca-cola Argentina
Best Use of Mobile Devices
FINALISTA: -Ex-lover blocker , de DDB BRASIL São Paulo para Ambev Guarana antarctica soft drink Brasil
Best Use of Integrated Media
BRONCE: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
FINALISTA: -Fashion attack , de PAGÉS BBDO Santo Domingo para La sirena dept.Stores Fashion department Dominican republic
Fast Moving Consumer Goods
PLATA: -Live explosions , de EURO RSCG GURISA Montevideo para Fabricas nacionales de cerveza (ab imbev) Pilsen soccer sponsorship Uruguay
Financial Products & Services
FINALISTA: -Lucky soaps , de LEO BURNETT GUATEMALA Guatemala City para Bantrab bank Bank Guatemala
FINALISTA: -The most popular song , de JWT SAN JUAN para Banco popular de puerto rico Bank Puerto rico
FINALISTA: -Bebe , de ITAU UNIBANCO Sao Paulo para Itaú Itaú Brasil
Commercial Public Services incl. Healthcare & Medical
BRONCE: -More than 5,000 different covers , de Y&R SÃO PAULO para Telefonica Optic fiber Brasil
Retail and E-Commerce, including Restaurants
FINALISTA: -Magazineyou , de OGILVY BRASIL São Paulo para Magazine luiza Magazine Brasil
Publications & Media
BRONCE: -Cold line , de DDB ARGENTINA Buenos Aires para Revista maxim Revista maxim Argentina
FINALISTA: -The book that can´t wait , de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia Argentina
Charities, Public Health & Safety, Public Awareness Messages
FINALISTA: -Empty pages , de PUBLICIDAD CAUSA Lima para Epensa El bocón sports journal Peru
FINALISTA: -Rivers of light , de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization program Colombia
FINALISTA: -Blood for sale , de Z+ Sao Paulo para Albert einstein hospital Blood bank Brasil
CREATIVE EFFECTIVENESS
FINALISTA: -Operación Navidad, de Lowe SP3 Colombia para Ministerio de Defensa, Colombia
FINALISTA: -Axe premature perspiration, de Ponce para Axe, Unilever, Argentina
MOBILE
Activation by Location or Proximity
PLATA: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat Pack GUATEMALA
BRONCE: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA
Use of Innovative Technology for mobile
BRONCE: -Happiness Refill, de Ogilvy Brasil São Paulo para The Coca-Cola Company BRASIL
Products
BRONCE: -Hijack, de 4 AM SAATCHI & SAATCHI Guatemala para Alias Meat Pack GUATEMALA
Entertainment, Lifestyle and Leisure
BRONCE: -Medida Certa, de Globo Comunicação E Participações para TV Globo Fantástico - Medida Certa BRASIL
Charities, Not for Profit and Public Information
PLATA: -Kid Rescue, de Y&R COLOMBIA Bogotá para Telefónica/Telefónica COLOMBIA
Tablets and Other Devices
ORO: -Fake Ad, de ALMAPBBDO São Paulo para Bradesco Seguros Auto BRASIL
Products
FINALISTA: -Dirty, de Agênciaclick Isobar São Paulo para Nivea Visage Q10 BRASIL
Best User Experience
FINALISTA: -Happiness Refill, de OGILVY BRASIL São Paulo para The Coca-Cola Company BRASIL
OUTDOOR
GRAND PRIX: -#Cokehands, de Ogilvy Shangai para Coca-Cola, China
GRAND PRIX: -The invisible drive, de Jung von Matt para Mercedes Benz, Alemania
Household
FINALISTA: -Cup, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
FINALISTA: -Spoon, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
FINALISTA: -Wine glass, de ARS DDB Caracas para Clorox Bon Brill Dish Washing Sponges Venezuela
Home Appliances, Furnishings, Electronics & Audio-Visual
ORO: -Basketball, Playground, Skate, de Draftfcb Brasil para JVC camera gcpx10 Brasil
FINALISTA: -Remote control, de Publimark Lowe para Panasonic Flashlight Costa Rica
FINALISTA: -Contac len, de Publimark Lowe para Panasonic Flashlight Costa Rica
FINALISTA: -Wedding rin, de Publimark Lowe para Panasonic Flashlight Costa Rica
Cosmetics & Beauty, Toiletries & Pharmacy
BRONCE: -Anniversary, Football, de JWT Argentina para Abbott Ensure nutritional complement Argentina
FINALISTA: -Cow, de Prolam Y&R Santiago para Colgate Floss Chile
FINALISTA: -Lamb, de Prolam Y&R Santiago para Colgate Floss Chile
FINALISTA: -Pork, de Prolam Y&R Santiago para Colgate Floss Chile
Retail Stores, Restaurants & Fast Food Outlets
PLATA: -Robbery, de Y&R Buenos Aires para Freddo Icecream Argentina
Travel, Transport & Tourism
FINALISTA: -Sube-y-baja, de Craverolanis para Cerro castor Ski resort Argentina
Entertainment & Leisure
PLATA: -Big bang!, de Ogilvy Costa Rica para Universal Lego Costa Rica
FINALISTA: -Bear, de Ogilvy & Mather Chile para Selk-bag Sleep BagChile
FINALISTA: -Bees, de Ogilvy & Mather Chile para Selk-bag Sleep BagChile
Publications & Media
PLATA: -China/Usa, India/China, Brasil/UK, de JWT Argentina para Editorial coyuntura Revista mercado Argentina
FINALISTA: -The Beatles, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
FINALISTA: -Van Halen, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
FINALISTA: -Eric Clapton, de Leo Burnett Tailor Made para Guitar Player Magazine Brasil
Commercial Public Services
PLATA: -Egg, Toast, de Ogilvy & Mather Colombia para Grupo Exito - Carulla Colombia
FINALISTA: -Google, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
FINALISTA: -Youtube, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
FINALISTA: -Skype, de Publicitas/Saatchi & Saatchi para Grupo TVcable Internet Ecuador
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
BRONCE: -A, T, I, de Ogilvy Brasil para Claro Mobile Company Brasil
Foods
FINALISTA: -Sad pug, de Y&R São Paulo para Brasil foods Perdigao boneless turkey Brasil
FINALISTA: -Sad whippet, de Y&R São Paulo para Brasil Foods Perdigao Boneless turkey Brasil
FINALISTA: -Sad lhaza apso, de Y&R São Paulo para Brasil foods Perdigao boneless turkey Brasil
Drinks (Alcoholic & Non-Alcoholic)
BRONCE: -Princess, Lucha Libre, Old Man, de Y&R São Paulo para Cafe bonograo Coffee Brasil
FINALISTA: -Truck, de Talent para Sara lee Pilão intense coffee Brasil
FINALISTA: -Tower, de Talent para Sara lee Pilão intense coffee Brasil
FINALISTA: -Park, de Draftfcb Buenos Aires para El carmen Citric Argentina
FINALISTA: -Downtown, de Draftfcb Buenos Aires para El carmen Citric Argentina
FINALISTA: -Red area, de Draftfcb Buenos Aires para El carmen Citric Argentina
Household
FINALISTA: -Bodybuilder, de Prolam Y&R para Cartex Absorbant clothes Chile
FINALISTA: -Drunk, de Prolam Y&R para Cartex Absorbant clothes Chile
FINALISTA: -Nerd, de Prolam Y&R para Cartex Absorbant clothes Chile
Home Appliances, Furnishings, Electronics & Audio-Visual
ORO: -Basketball, Playground, Skate, de Draftfcb Brasil para Jvc Camera Gcpx10 Brasil
FINALISTA: -Pig, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Chicken, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Cow, de JWT Brasil para Cadence Grill Brasil
FINALISTA: -Swing, de Talent para Sony ericsson Xperia arc s Brasil
FINALISTA: -Banana, de Ogilvy & Mather Chile para Odis Alarm Chile
FINALISTA: -Bikini, de Ogilvy & Mather Chile para Odis Alarm Chile
FINALISTA: -Baby's bottle, de Ogilvy & Mather Chile para Odis AlarmChile
Cosmetics & Beauty, Toiletries & Pharmacy
BRONCE: -Mao Zedong, Julius Caesar, Napoleón, de Talent para Santher Nappies brand Brasil
FINALISTA: -Slingshot, de JWT Chile para Cadbury stain adams chile HallsChile
FINALISTA: -Catapult, de JWT Chile para Cadbury stain adams chile HallsChile
FINALISTA: -Cow, de JWT Brasil para Johnson & johnson Reach Brasil
FINALISTA: -Pig, de JWT Brasil para Johnson & johnson Reach Brasil
FINALISTA: -Chicken, de JWT Brasil para Johnson & johnson ReachBrasil
FINALISTA: -Yellow, de Publicis Brasil para P&G Oral-b Brasil
FINALISTA: -Blue, de Publicis Brasil para P&G Oral-b Brasil
Clothing, Footwear & Accessories
FINALISTA: -A light jog , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -I'm addicted , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -A friend offered it , de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -Caterpillars , de Talent para Alpargatas Sete léguas safety equipment Brasil
Miscellaneous
FINALISTA: -Dulcinea , de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
FINALISTA: -Maria antonieta , de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
PLATA: -Marriage, Office, Court, de DRAFTFCB BRASIL São Paulo para Paper mate Liquid paper Brasil
Cars & Automotive Services
FINALISTA: -Curve , de Y&R Lima para Toyota Fj cruiser Peru
BRONCE: -Clown, Butler, Nurse, de LEO BURNETT TAILOR MADE São Paulo para Fiat Fiat Brasil
BRONCE: -Bear , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Baby , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Goalkeeper , de Y&R SÃO PAULO para Goodyear Goodyear tyres Brasil
FINALISTA: -Faces women , de OGILVY & MATHER COLOMBIA Bogotá para Daimler colombia Mercedez benz / blind spot assist Colombia
FINALISTA: -Faces men , de OGILVY & MATHER COLOMBIA Bogotá para Daimler colombia Mercedez benz / blind spot assist Colombia
Retail Stores, Restaurants & Fast Food Outlets
FINALISTA: -White , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
FINALISTA: -Red , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
FINALISTA: -Black , de F/NAZCA SAATCHI & SAATCHI São Paulo para Leica stores Leica store Brasil
Entertainment & Leisure
BRONCE: -Big bang! , de OGILVY COSTA RICA San José para Universal Lego Costa rica
Publications & Media
ORO: -Donald Trump, Richard Brandson, Tiger Woods, Mark Zuckerberg, de OGILVY BRASIL São Paulo para Forbes brasil Forbes magazine Brasil
BRONCE: -Ozzy osbourne , de LUA São Paulo para Kiss fm Kiss fm Brasil
BRONCE: -Mouse, Smartphone, de TALENT São Paulo para Go outside magazine Go outside magazine Brasil
Business Equipment & Services
BRONCE: -Ali , de ALMAPBBDO São Paulo para Getty images Getty images Brasil
Commercial Public Services
BRONCE: -Snow white and Sherlock Holmes, Harry Poter and Troy, Little red riding hood and Moby Dick, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchange Colombia
BRONCE: -Egg, Toast, de OGILVY & MATHER COLOMBIA Bogotá para Grupo exito - carulla Carulla cooking school Colombia
FINALISTA: -The sexy girl with the red hood , de SANCHO BBDO Bogotá para Telefonica Parental control Colombia
FINALISTA: -The 7 drunk dwarves , de SANCHO BBDO Bogotá para Telefonica Parental control Colombia
FINALISTA: -Salvador dali , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
FINALISTA: -Picasso , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
FINALISTA: -Van gogh , de DDB BRASIL São Paulo para Masp art school Open enrollment announcement Brasil
Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
ORO: -Omar, Roberto, Eduardo, Claudio, de LOWE GINKGO Montevideo para Amnesty international Amnesty international Uruguay
FINALISTA: -Trees , de MAYO DRAFTFCB Lima para Spda (peruvian society of environmental law) 25 years of foundation Perú
FINALISTA: -Blizard , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Flood , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Tsunami , de TXT Bogotá para Colombian red cross Charity Colombia
FINALISTA: -Tree one , de LEO BURNETT TAILOR MADE São Paulo para Akatu Akatu Brasil
FINALISTA: -Tree two , de LEO BURNETT TAILOR MADE São Paulo para Akatu Akatu Brasil
FINALISTA: -Tv , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Book , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Chess , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Harp , de LODUCCA São Paulo para Mtv brasil Mtv brasil Brasil
FINALISTA: -Harpoon egret , de HEADS PROPAGANDA Rio de Janeiro para Sea shepherd Marine conservation Brasil
FINALISTA: -Harpoon bear , de HEADS PROPAGANDA Rio de Janeiro para Sea shepherd Marine conservation Brasil
FINALISTA: -Boy , de JWT BRASIL São Paulo para Alcoholics anonymous Alcoholics anonymous Brasil
FINALISTA: -Woman , de JWT BRASIL São Paulo para Alcoholics anonymous Alcoholics anonymous Brasil
FINALISTA: -Alex-alexandra, de Leo Burnett Colombia para Cruz roja Colombiana Colombia
FINALISTA: -Jack-jackeline, de Leo Burnett Colombia para Cruz roja Colombiana Colombia
FINALISTA: -Sam-samantha, de Leo Burnett Colombia para Cruz roja colombiana Blood donation Colombia
FINALISTA: -A , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -T , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -S , de Ogilvy Brasil para Claro Mobile Company Brasil
FINALISTA: -I , de Ogilvy Brasil para Claro Mobile Company Brasil
Bars, Restaurants & Stores, etc.
ORO: -Norte photoblocker, de Del Campo Nazca Saatchi & Saatchi para Abinbev Norte beer Argentina
ORO: -Real fruit boxes, de Age Isobar para Camp nectar Juice Brasil
PLATA: -Recipe receipt, de Ogilvy Brasil para Unilever Hellmann’s mayonnaise Brasil
PLATA: -Fashion like, de DDB Brasil para C&A Brasil
BRONCE: -Rugbeer, de Ogilvy & Mather Argentina para Cerveza salta Cerveza Salta Argentina
FINALISTA: -Placemats, de Sancho BBDO Bogotá para Los pisingos adoption home Stop abortion baby wear Colombia
Small Scale Special Solutions
ORO: -The book that can´t wait, de DRAFTFCB BUENOS AIRES para Eterna cadencia Eterna cadencia Argentina
FINALISTA: -Candy man, de Eco Y&R Guatemala para Camas sublime Beds and mattresses Guatemala
FINALISTA: -Andes camouflager, de Del Campo Nazca Saatchi & Saatchi Buenos Aires para Abinbev Andes Beer Argentina
FINALISTA: -Showers with a chance of weather alerts subscriptions , de WING New York para The weather channel Weather.com Usa
FINALISTA: -Arm sling supporting rugby , de Talent para Confederação brasileira de rugby Brasil
FINALISTA: -Waiting ticket, de Y&R para Santa casa de misericórdia de são paulo Organ donation Brasil
FINALISTA: -Baby look, de Fischer & Friends para Marisa Brasil
Special Build
PLATA: -Sprite shower , de Ogilvy Brasil para Coca-Cola Company Sprite Brasil
PLATA: -Tang shaker , de Ogilvy & Mather Argentina para Tang Tang drink Argentina
BRONCE: -Lay's machine , de BBDO Argentina para Pepsico alimentos Lay's Argentina
FINALISTA: -Cardiotronic, de Y&R Lima para A roof for my country Donations Perú
FINALISTA: -The plantmen, de JWT Lima para Wwf / miraflores municipality WWF Perú
FINALISTA: -Park assistant , de JWT Brasil para Ford Focus Brasil
FINALISTA: -Inner creative , de ALMAPBBDO São Paulo para Panamericana school of art Panamericana school of art Brasil
FINALISTA: -Hope, de JWT Argentina para Editorial conyuntura Revista mercado Argentina
FINALISTA: -Happiness refill , de Ogilvy Brasil para The Coca-Cola Company Brasil
FINALISTA: -Numbers, de Ogilvy & Mather Chile para Odis Lock Chile
Stunts & Live Advertising
PLATA: -3d live theatre, de Draftfcb Buenos Aires para New san Jvc - 3d camcorder Argentina
BRONCE: -Rivers of light, de LOWE-SSP3 Bogotá para Ministry of defense Humanitarian demobilization program Colombia
BRONCE: -From perú for perú, de Y&R Lima para Prom perú Peru tourism Perú
FINALISTA: -Coin donation, de Lew'laraTBWA São Paulo para Ngo obra do berço Charity Brasil
FINALISTA: -Gloria = glory, de Y&R Colombia para Telefónica Telecom Colombia FINALISTA: -Money machine, de ALMAPBBDO São Paulo para Peixe Urbano Brasil
FINALISTA: -Rearview camer race, de Ogilvy & Mather Colombia para Kia Motors colombia Rearview camera Colombia
FINALISTA: -Download concert, de Ogilvy & Mather Colombia para Coca-Cola Colombia Coke fm Colombia
FINALISTA: -Tedx hairdressers , de Ogilvy & Mather Argentina para Ted talks Argentina
FINALISTA: -Dogvertiser , de Ogilvy Guatemala para Alpha can / eukanuba Dog training Guatemala
FINALISTA: -The baptism , de DM9SUL Porto Alegre para Olympikus Flamengo’s sports material supplier Brasil
FINALISTA: -Flamengo’s jersey , de DM9SUL Porto Alegre para Olympikus Flamengo’s sports material supplier Brasil
FINALISTA: -The finish line men , de DM9SUL Porto Alegre para Olympikus Runnins Brasil
Transit
BRONCE: -The cheering truck, de Del Campo Nazca Saatchi & Saatchi para Coca-Cola Argentina
FINALISTA: -We sell what is yours , de Staff Brasil para Alerj, legislative assembly of rio de janeiro Piracy awareness Brasil
FINALISTA: -Used oil poster, de JWT Brasil para Raízen Oil change Brasil
FINALISTA: -Stand , de McCann Erickson España para Coca-Cola PoweradeEspaña
Digital Outdoor
FINALISTA: -Stories , de Age Isobar para Voicez Sound producer Brasil
FINALISTA: -The little guy inside the atm machine , de Volver D6 Sac Lima para BBVA continental foundation Perú
FINALISTA: -Garage concerts , de Lola/Lowe & Partners para Monkey Week Independent music festival España
FINALISTA: -Cheer o meter, de Ogilvy & Mather Argentina para Coca-Cola Argentina
Integrated campaigns led by Outdoor
FINALISTA: -Remángate , de Proximity Colombia para Arcangeles foundation Landmine awareness Colombia
PRESS
GRAND PRIX: -Unhate, de Fabrica para United Colors of Benetton. Italia
Savoury Foods
BRONCE: -Sad pug, Sad whippet, San Ihaza apso, de Y&R para Brasil foods Perdigao boneless turkey Brasil
Sweet Foods & Snacks
BRONCE: -Car accident, de Dentsu Brasil para L' univers de chocolat - Chocolate with whisky Brasil
FINALISTA: -House accident, de Dentsu Brasil para L' univers de chocolat - Chocolate with whisky Brasil
Non-Alcoholic Drinks
BRONCE: -Princess, Lucha libre, Old man, de Y&R para Cafe bonograo Coffee Brasil
Cosmetics & Beauty
FINALISTA:-Sandwich, de Y&R para Colgate-palmolive company Protex Brasil
FINALISTA: -Baby, de Y&R para Colgate-palmolive company Protex Brasil
FINALISTA: -Eyes, de Y&R para Colgate-palmolive company Protex Brasil
Toiletries
FINALISTA: -Cow, de Prolam Y&R Santiago para Colgate Floss Chile
OTC Pharmacy
PLATA: -Tourist, Anniversary, Football, de JWT Argentina para Abbott nutrition international Ensure (nutritional complement) Argentina
FINALISTA: -Cell mate, de ALMAPBBDO para Bayer Cafiaspirin Brasil
FINALISTA: -45 year old son, de ALMAPBBDO para Bayer Cafiaspirin Brasil
Clothing, Footwear & Accessories
FINALISTA: -No ex- addicts, de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -John Lennon, de Sancho BBDO Bogotá para Los pisingos adoption home Stop abortion baby wear Colombia
FINALISTA: -Nelson Mandela, de Sancho BBDO Bogotá para Los pisingos adoption home Stop abortion baby wear Colombia
FINALISTA: -Steve Jobs, de Sancho BBDO Bogotá para Los pisingos adoption home Stop abortion baby wear Colombia
Miscellaneous
PLATA: -Dulcinea, María Antonieta, de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
FINALISTA: -Beach, de PROLAM Y&R Santiago para Nutripro Masterdog Chile
FINALISTA: -Hall, de PROLAM Y&R Santiago para Nutripro Masterdog Chile
FINALISTA: -Street, de PROLAM Y&R Santiago para Nutripro Masterdog Chile
Cars
PLATA: -Eagle, Monkey, de ALMAPBBDO São Paulo para Audi brasil Quattro Brasil
FINALISTA: -Curve, de Y&R Lima para Toyota Fj cruiser Peru
Other Vehicles, Auto Products & Services
BRONCE: -Coast, Countryside, City, de Y&R para Goodyear tyres Brasil
BRONCE: -Supermarket, de ALMAPBBDO para Man latin americaVolkswagen trucks Brasil
FINALISTA: -Vw esp motorcyclists, de DDB México para Volkswagen Esp system México
FINALISTA: -Boy, de Y&R para Goodyear tyres Brasil
FINALISTA: -Cyclist, de Y&R para Goodyear tyres Brasil
FINALISTA: -Cow, de Y&R para Goodyear tyres Brasil
FINALISTA: -Nurse, de Leo Burnett Tailor Made para Fiat Original parts Brasil
Home Electronics & Audio-Visual
BRONCE: -Kill, Pretty, Forrest, de Y&R para LG home theater 3d Brasil
BRONCE: -Basketball, Skateboard, de Draftfcb Brasil para Jvc camera gcpx10 Brasil
FINALISTA: -Playground, de Draftfcb Brasil São Paulo para Jvc camera gcpx10 Brasil
Retail Stores
BRONCE: -Rug chest of drawers, Rug chair, de DDB Brasil para Tok&stok Furniture store Brasil
FINALISTA: -Quarter, de PUBLICIS BRASIL para Miguel giannini oculos Optical shop Brasil
FINALISTA: -Watch, de PUBLICIS BRASIL para Miguel giannini oculos Optical shop Brasil
FINALISTA: -Woman, de PUBLICIS BRASIL para Miguel giannini oculos Optical shop Brasil
FINALISTA: -Metamorphosis, de LUA para Universidade falada - audiobooks Online book store Brasil
FINALISTA: -Odyssey, de LUA para Universidade falada - audiobooks Online book store Brasil
Publications & Media
PLATA: -China/Usa, India/China, Brasil/Gran Bretaña, de JWT ARGENTINA Buenos Aires para Editorial coyuntura Revista mercado Argentina
PLATA: -Bill Gates, Donald Trump, Richard Branson, Tiger Woods, Mark Zuckerberg, de OGILVY BRASIL São Paulo para Forbes brasil Forbes magazine Brasil
Advertising & Media
BRONCE: -Getty bear, Getty rally, Getty shark, de Ogilvy & MatherColombia para Getty images Royalty free images Colombia
Commercial Public Services
PLATA: -Bear, beard, beer, Sheep, ship, chip, de DIM & CANZIAN São Paulo para Ff english school Conversational classes Brasil
FINALISTA: -Snow white and sherlock holmes, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchange Colombia
FINALISTA: -Little red riding hood and moby dick, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchange Colombia
FINALISTA: -Harry potter and troy, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchange Colombia
FINALISTA: -Moby dick, de LOWE-SSP3 Bogotá para Colsubsidio Library on wheels Colombia
Corporate Image
FINALISTA: -Mahatma gandhi, de Leo Burnett Tailor Made para Guitar player magazine Brasil
FINALISTA: -John f. Kennedy, de Leo Burnett Tailor Made para Guitar player magazine Brasil
FINALISTA: -Nelson mandela, de Leo Burnett Tailor Made para Guitar player magazine Brasil
FINALISTA: -Martin luther king, jr, de Leo Burnett Tailor Made para Guitar player magazine Brasil
Public Health & Safety
ORO: -A, T, I, S, de OGILVY BRASIL São Paulo para Claro Mobile company Brasil
BRONCE: -Boy, Woman, de JWT BRASIL São Paulo para Alcoholics anonymous Alcoholics anonymous Brasil
FINALISTA: -Rubik's cube, de Y&R Lima para League against cancer Testicular cancer prevention Peru
FINALISTA: -Smartphone, de Y&R Lima para League against cancer Testicular cancer prevention Peru
Public Awareness Messages
PLATA: -Jacques, de LEW'LARATBWA São Paulo para Donate your garbage ngo Public awareness Brasil
FINALISTA: -Helena, de LEW'LARATBWA para Abrinq foundation Brasil
FINALISTA: -Jonathan, de LEW'LARATBWA para Abrinq foundation Brasil
FINALISTA: -Morochita, de Ogilvy & Mather Argentina para Ammar Argentina
FINALISTA: -Pamela, de Ogilvy & Mather Argentina para Ammar Argentina
FINALISTA: -Scarlett, de Ogilvy & Mather Argentina para Ammar Argentina
Fundraising & Appeals
ORO: -Omar, Eduardo, Claudio, Roberto, de Lowe Ginkgo Montevideo para Amnesty international Uruguay
FINALISTA: -Rain, de Age Isobar para Brasilian red cross Red cross Brasil
FINALISTA: -Flood, de Age Isobar para Brasilian red cross Red cross Brasil
FINALISTA: -Food, de Age Isobar para Brasilian red cross Red cross Brasil
FINALISTA: -Alex-alexandra, de Leo Burnett Colombia para Cruz Roja Colombiana Blood donation Colombia
FINALISTA: -Jack-jackeline, de Leo Burnett Colombia para Cruz Roja Colombiana Blood donation Colombia
FINALISTA: -Sam-samantha, de Leo Burnett Colombia para Cruz Roja Colombiana Blood donation Colombia
Copywriting
BRONCE: -Life, de Fischer America Argentina para Spectrum brands Rayovac batteries Argentina
Art Direction
ORO: -China/Usa, India/China, Brasil/Gran Bretaña, de JWT Argentina para Editorial coyuntura Revista mercado Argentina
PLATA: -Dulcinea, María Antonieta, de Prolam Y&R Santiago para Rhein Stabilo boss Chile
BRONCE: -Jacques, Dorothy, Wangari, de LEW'LARATBWA para Donate your garbage ngo Public awareness Brasil
FINALISTA: -A light jog, de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -I knew, de F/Nazca Saatchi & Saatchi para Nike Running Brasil
FINALISTA: -Donald trump, de Ogilvy Brasil para Forbes magazine Brasil
FINALISTA: -Richard branson, de Ogilvy Brasil para Forbes magazine Brasil
FINALISTA: -Superhero apprentices, de ALMAPBBDO para São paulo alpargatas Havaianas Brasil
FINALISTA: -Carnivalholics, de ALMAPBBDO para São paulo alpargatas Havaianas Brasil
FINALISTA: -Lottery winners, de ALMAPBBDO para São paulo alpargatas Havaianas Brasil
Illustration
ORO: -China/Usa, India/China, Brasil/Gran Bretaña, de JWT ARGENTINA Buenos Aires para Editorial coyuntura Revista mercado Argentina
PLATA: -Ozzy osbourne, de LUA São Paulo para Kiss fm Radio station Brasil
FINALISTA: -Cow, de PROLAM Y&R Santiago para Colgate Floss Chile
FINALISTA: -Lamb, de PROLAM Y&R Santiago para Colgate Floss Chile
FINALISTA: -Dulcinea, de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
FINALISTA: -Maria antonieta, de PROLAM Y&R Santiago para Rhein Stabilo boss Chile
FINALISTA: -Bill gates, de Ogilvy Brasil para Forbes magazine Brasil
FINALISTA: -Donald trump, de Ogilvy Brasil para Forbes magazine Brasil
FINALISTA: -Richard branson, de Ogilvy Brasil para Forbes magazine Brasil
Typography
BRONCE: -A, T, S, I, de Ogilvy Brasil para Claro Mobile company Brasil
FINALISTA: -Letters, de DDB CHILE Santiago para Mattel Scrabble Chile
Photography
FINALISTA: -Supermarket, de ALMAPBBDO para Man latin americaVolkswagen trucks Brasil
FINALISTA: -Store, de ALMAPBBDO para Man latin america Volkswagen trucks Brasil
RADIO
GRAND PRIX: -Repellent Radio, de Talent para Go Outside Magazine Brasil
Foods
PLATA: -Marcos the tuna, Nany the cow, de Y&R Bogotá para La constancia Salsa brava hot sauce Colombia
FINALISTA: -Air, de McCann Erickson para Noel Ducales mini cookies Colombia
FINALISTA: -Soccer ball, de Circus Lima para Industrias unidas del perú Santa catalina with quinoa and oats Perú
Non-Alcoholic Drinks
FINALISTA: -Big bang, de JWT Colombia para Juan Valdez Coffee Colombia
Home Appliances, Furnishings, Electronics & Audio Visual
BRONCE: -Company outing, Grand Canyon, de The Bravo Group New Yorkpara Leica V-lux 20 camera EEUU hispano
FINALISTA: -Fight, de Sancho BBDO Bogotá para Sony ericsson Xperia play phone / games console Colombia
FINALISTA: -Cabbage soup, de Porta Santiago para Mademsa Range hood mademsa Chile
Cosmetics & Beauty, Toiletries
PLATA: -Intersecting lives, de Y&R para Colgate-palmolive company Protex hand sanitiser Brasil
Pharmacy
FINALISTA:-Cinema, de MARURI GREY Guayaquil para Nature´s garden Multicebrina natural supplement Ecuador
FINALISTA:-Dinner, de MARURI GREY Guayaquil para Nature´s garden Multicebrina natural supplement Ecuador
FINALISTA:-Spa, de MARURI GREY Guayaquil para Nature's garden Multicebrina natural supplement Ecuador
Miscellaneous
PLATA: -Getting home, Park, Sofa de Publicis Brasil para Nestlé Purina dog food Brasil
Retail Stores
FINALISTA: -Exam, de TBWAFREDERICK Santiago para Japi jane Short stories for adults Chile
FINALISTA: -Gardener, de TBWAFREDERICK Santiago para Japi jane Short stories for adults Chile
FINALISTA: -Plumber, de TBWAFREDERICK Santiago para Japi jane Short stories for adults Chile
Entertainment & Leisure
FINALISTA: -Playboy, de GREY Santiago para Polla chilena de beneficencia Toto 3 lottery Chile
Publications & Media
ORO: -Repellent radio, de Talent para Go outside magazine Brasil
BRONCE: -Diversity, Unbelievable, de JWT Santiago para Copesa La tercera newspaper Chile
Commercial Public Services
BRONCE: -Harry potter and the wooden boy, The illiad and the seven dwarfs, de LOWE-SSP3 Bogotá para Colsubsidio libraries Book exchangeColombia
FINALISTA: -Box, de CIRCUS Lima para Directv Perú
FINALISTA: -Penalty, de CIRCUS Lima para Directv Perú
Public Health & Safety, Public Awareness Messages
PLATA: -Marcos, Javiera, de Ogilvy & Mather Chile para Chilean police Emergency police number Chile
FINALISTA: -Moment of silence , de MARURI GREY Guayaquil para Asociación ecuatoriana de radiodifusión Campaign don't drink and drive Ecuador
Fundraising & Appeals
PLATA: -D + a + n is dan, W + a is wa, de JWT Spain para Unicef Child education España
FINALISTA: -French flag, de BBDO Santiago para Light foundation Charity for blind children Chile
FINALISTA: -Mexican flag, de BBDO Santiago para Light foundation Charity for blind children Chile
FINALISTA: -German flag, de BBDO Santiago para Light foundation Charity for blind children Chile
Best Use of Music and/or Sound Design
BRONCE: -Is the new, de DDB Brasil para Follow magazine Brasil
FINALISTA: -Darth vader, de Fischer & Friends para Spring publisher Rolling stone magazine Brasil
Best Scriptwriting
Best Use of Radio as a Medium
PLATA: -The most popular song, de JWT SAN JUAN para Banco popular Puerto Rico
FINALISTA: -Dj's, de BBDO Puerto Rico para Mars Snickers Puerto Rico
FINALISTA: -Repellent radio, de TALENT São Paulo para Go outside magazine Brasil
DESIGN
Posters
FINALISTA: -Road letters, de Ogilvy Brasil para Claro Mobile company Brasil
Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
BRONCE: -Shoelace business card, de Age Isobar para Adidas stores Brasil
Logo Design
FINALISTA: -Olympic brand, de Tàtil para Brasilian olympic committee Olympic logo Brasil
Promotional Item Design
FINALISTA: -Green picks, de Loducca para MTV Brasil
Illustration
BRONCE: -Blurred eyes - birthday, fat, old, de Publicis Brasil para L'officiel iii Beauty salon Brasil
FINALISTA: -Fish, de New Design para Young lions Brasil - minas gerais Young lions competition Brasil
Advertising Typography
BRONCE: -Smart twitter spot, de BBDO Argentina para Mercedes-benzargentina Smart Argentina
FINALISTA: -Addiction poster campaign, de F/Nazca Saatchi & Saatchi para Nike Running Brasil
Broadcast Design and Graphics Incl. Animation
BRONCE: -Deaths, de JWT Brasil para 91 rock Brasil
Offline Digital Design
BRONCE: -Happiness refill, de Ogilvy Brasil para The Coca-Cola Company Brasil
Point of Sale
BRONCE: -Backlight panel, de F/Nazca Saatchi & Saatchi para Leica Brasil
Public Spaces
BRONCE: -Dauro oliveira orthodontics clinic signage, de Greco Design para Dauro oliveira orthodontics clinic Orthodontics office Brasil
FINALISTA: -Beached whale, de Cafeina Lima para Municipalidad de Miraflores Perú
CYBER
Advertising & Media
BRONCE: -From love to bingo, de ALMAPBBDO para Getty images Brasil
Commercial Public Services
BRONCE: -Easy way test, de Loducca para Easy way Language school Brasil
Automotive Products & Services
BRONCE: -The original click, de ALMAPBBDO para Volkswagen original parts Brasil
Charities, Public Health & Safety, Public Awareness
FINALISTA: -The blood scroll, de Leo Burnett Colombia para Cruz Roja Colombiana Blood donation Colombia
Animation
FINALISTA: -From love to bingo, de ALMAPBBDO para Getty images Brasil
FINALISTA: -Amarok - automatic site, de ALMAPBBDO para Volkswagen amarok Brasil
Illustration and Graphic Design
FINALISTA: -Easy way test , de LODUCCA São Paulo para Easy way Language school Brasil
Best Video
FINALISTA: -Love to bingo, de ALMAPBBDO São Paulo para Getty images Getty images Brasil
Other Digital Channels
FINALISTA: -Fashion like, de DDB Brasil para C&A Brasil
Viral Marketing
FINALISTA: -Robot cat, de F/Nazca Saatchi & Saatchi para Pinacoteca do estado de são paulo New exhibition of the collection Brasil